Drop anything to create video AI

Discover how NemoVideo's Drop Anything feature unifies URLs, PDFs, and local files into seamless video creation workflows, solving content fragmentation challenges for US marketers in 2026.

Introduction

Media fragmentation creates scattered audiences across numerous platforms, with traditional broadcast and cable programming now accounting for only 44.2% of viewing time according to Nielsen's May 2025 report. Content creators face an even more complex challenge: managing disparate media sources including URLs, PDFs, local video files, and product links scattered across different platforms and storage systems.

NemoVideo, an AI-powered creative video editor that launched in November 2025, pioneered a revolutionary solution to this fragmentation problem with its signature "Drop Anything" feature. Founded by former TikTok Creative team members and recently securing $10 million in seed funding, NemoVideo delivers on the promise that users can "drop anything, no more dirty work, Nemo delivers ready-to-go videos in minutes".

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Understanding the Media Source Fragmentation Problem

Content creators today juggle an average of 7-12 different media sources per video project, creating workflow chaos that costs 3-5 hours per video in file management alone.

The fragmentation challenge manifests in several ways:

Storage Scatter

Modern content workflows involve assets stored across cloud drives, local folders, web URLs, social media platforms, and email attachments. This scattered storage creates bottlenecks when teams need to locate, download, and organize materials before editing can begin.

Format Inconsistencies

Different sources provide content in varying formats - MP4 files from cameras, PDF documents with product specifications, JPEG images from websites, and streaming URLs from platforms like YouTube or Vimeo. Traditional editing tools require manual conversion and preparation before these diverse formats can work together.

Access Friction

Each source type demands different access methods. Local files need browsing and uploading, URLs require copying and pasting, PDFs need extraction tools, and cloud assets require switching between multiple applications. This creates cognitive overhead and slows creative momentum.

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How NemoVideo's Drop Anything Feature Works

NemoVideo's Drop Anything feature intelligently processes any content type through a single upload interface, automatically detecting source formats and preparing them for video creation.

Universal Input Recognition

The Drop Anything interface accepts:

Product URLs: E-commerce links from Amazon, Shopify, or any product page
Video URLs: YouTube, Vimeo, TikTok, and social media links
Local files: MP4, MOV, PDF, JPEG, PNG, and text documents
Document sources: PDF brochures, presentations, and specification sheets
Web content: Any webpage URL for content extraction

Intelligent Processing Pipeline

Once content is dropped into NemoVideo's interface, the AI system automatically:

Analyzes content type and applies appropriate extraction methods
Extracts key information including product details, visual assets, and text content
Generates multiple video concepts based on viral content patterns
Suggests optimal formats for different social media platforms

Seamless Integration Workflow

NemoVideo transforms the traditional multi-tool workflow into a single-step process. Instead of switching between file browsers, URL extractors, PDF readers, and video editors, creators simply drop all source materials into one interface and receive multiple video variations within minutes.

Comparison: Traditional Workflow vs Drop Anything

Source Type	Traditional Method	NemoVideo Drop Anything	Time Saved
Product URLs	Copy URL → Visit page → Screenshot → Download images → Import to editor	Drop URL → Auto-extract → Ready videos	15-20 min
PDF Documents	Open PDF → Export images/text → Convert formats → Import separately	Drop PDF → Auto-parse → Integrated content	10-15 min
Local Files	Browse folders → Select files → Check formats → Upload individually	Drop all files → Auto-process → Combined project	8-12 min
Mixed Sources	Handle each type separately → Manually sync → Compile in editor	Drop everything → Auto-unify → Export videos	25-35 min

Key Advantages for Content Creators

Eliminates Tool-Switching Fatigue

Content creators typically use 4-6 different applications to gather, prepare, and edit materials from various sources. NemoVideo's unified approach reduces this to a single platform, eliminating the cognitive overhead of managing multiple tools.

Accelerates Ideation to Production

By removing the technical barriers between content sources and video creation, Drop Anything allows creators to focus on storytelling rather than file management. This acceleration particularly benefits e-commerce sellers who need to create multiple product videos quickly.

Enables Bulk Video Generation

The feature's ability to process diverse sources simultaneously makes it ideal for creating multiple video variations from a single set of materials. E-commerce brands can generate dozens of product videos by dropping product URLs and supporting materials together.

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Technical Capabilities Behind Drop Anything

NemoVideo employs a sophisticated large language model designed specifically for video content that can analyze and integrate multiple data types simultaneously.

AI Content Understanding

The system uses computer vision to analyze images, natural language processing for text extraction, and pattern recognition to identify viral content elements. This multi-modal AI approach ensures that regardless of source type, the most engaging elements are identified and prioritized.

Format Optimization

Drop Anything automatically optimizes content for various platforms. Product images are resized for mobile viewing, text is formatted for captions, and video clips are trimmed to platform-specific duration requirements.

Batch Processing Intelligence

When multiple sources are dropped simultaneously, the AI determines optimal combinations and creates several video concepts that can be tested across different audiences and platforms.

Pricing and Accessibility

NemoVideo offers Drop Anything capabilities across all pricing tiers, making the feature accessible to individual creators and large teams alike:

Free Plan: $0/month with 15 credits for basic Drop Anything functionality
Starter Plan: $19.99/month with 100 credits and watermark-free exports
Pro Plan: $249.99/month with 1,250 credits and advanced processing
Business Plan: Custom pricing for enterprise-level source management

The free tier allows creators to test Drop Anything with up to 10-minute source videos, while paid plans support longer content and bulk processing.

FAQ

Q: What file formats does Drop Anything support?

A: NemoVideo's Drop Anything feature supports all major video formats (MP4, MOV, AVI), image formats (JPEG, PNG, GIF), document formats (PDF, DOC), and any web URL for content extraction. The AI automatically detects and processes over 25 different input types.

Q: How does Drop Anything handle copyrighted content from URLs?

A: NemoVideo processes publicly accessible content for analysis and inspiration, similar to how creators manually research viral trends. Users remain responsible for ensuring their final videos comply with copyright laws and platform policies.

Q: Can I drop multiple source types simultaneously?

A: Yes, Drop Anything is designed for mixed-source projects. You can simultaneously drop product URLs, local video files, PDF documents, and images - the AI will intelligently combine them into cohesive video concepts.

Q: What happens to large files or complex PDFs?

A: The system automatically processes large files in the cloud, extracting key visual and text elements while maintaining quality. PDF documents are parsed for images, charts, and text that can be incorporated into video narratives.

Q: How quickly does Drop Anything process multiple sources?

A: Processing typically takes 30-90 seconds for most source combinations. Complex projects with multiple large files may take up to 3-5 minutes, but this includes generating multiple finished video options ready for export.

Conclusion

NemoVideo's Drop Anything feature represents a paradigm shift in content creation workflows, transforming the fragmented landscape of media sources into a unified, intelligent video production system. By eliminating the technical barriers between diverse content types and video creation, it empowers creators to focus on storytelling and strategy rather than file management and technical logistics.

For US content creators and marketers facing increasing pressure to produce high-quality videos quickly, Drop Anything offers a competitive advantage that turns content fragmentation from a workflow obstacle into a creative opportunity.