NemoVideo: Build a Repeatable, AI-Powered Video Handoff Workflow in Just 90 Minutes

If you’ve ever DM’d files at midnight, discovered mismatched filenames in a trafficking sheet, or had a placement reject your video for specs, this guide is for you. In about 60–90 minutes (once your templates are set), you’ll build a clean, repeatable, AI-assisted handoff that media buyers can traffic without rework.

🛠️ Quick Details

• Difficulty: Intermediate (basic familiarity with paid social and YouTube recommended)

• You’ll need: Final edits or project files, export rights to your source footage, a spreadsheet tool (or DAM/PM alternative), and an AI-enabled video workflow tool (e.g., Nemo (AI Video Editor)).

• The Plan: We’ll do this in three steps: standardize inputs, automate versioning/QA, then package and deliver with an audit trail.

Step 1: Standardize Inputs and Structure

Your future speed (and sanity) depends on the first 30 minutes. Create one manifest schema, one naming convention, and one trafficking sheet. From here on, assets name themselves, and your media buyer always knows what’s inside.

Define a Naming Convention (Machine-Readable)

Keep it simple, consistent, and unique. Use underscores, avoid spaces/special characters, and include an ISO-like date.

• Recommended Pattern:

  [Client]_[Campaign]_[Platform]_[Placement]_[Ratio]_[YYYYMMDD]_v[NN]_[Status].mp4

• Example:

  ACME_SUMMER25_META_REELS_9x16_20251017_v03_APPROVED.mp4

💡 Tips

• Align “Platform/Placement/Ratio” with how your media buyers think about trafficking (e.g.,

  META_REELS_9x16

  ;

  TIKTOK_INFEED_9x16

  ;

  YT_SKIPPABLE_16x9

  ;

  LI_FEED_4x5

  ).

• Include version and status tokens so it’s obvious what’s “approved.”

• If you deliver subtitles, mirror the base filename:

  ACME_SUMMER25_META_REELS_9x16_20251017_v03_APPROVED.en-US.srt

Create a Platform Spec Matrix (Reference, Not a Copy-Paste of Docs)

You don’t need to memorize specs; you need authoritative anchors and a habit of verifying in-platform.

• Meta: Placements and creative rules live in the dynamic Meta Ads Guide. Always preview in Ads Manager before finalizing.

• TikTok: In-feed requirements are documented in TikTok Auction In‑Feed Ads. Review Creative best practices and the Commercial Music Library (TikTok Ads Help).

• YouTube/Google Ads: Formats and requirements are outlined in Google Ads video assets help.

• LinkedIn: Provides video ad specs in LinkedIn ad specifications (verify inside Campaign Manager as specs evolve).

📝 Practical Summary (Verify In-Platform)

• Ratios: 9:16 vertical for Stories/Reels/TikTok; 1:1 or 4:5 for many feed placements; 16:9 for YouTube in-stream.

• Containers/Codecs: MP4/MOV, H.264 + AAC are broadly accepted.

• Keep a “safe zone” mindset for vertical placements—UI overlays and captions compete for space. Always preview inside the platform before handoff.

Build Your Trafficking Sheet Template (CSV-Ready)

Use this column set so buyers can copy/paste straight into their workflow. Keep filenames an exact, case-sensitive match.

campaign_name,objective,platform,account_id,adset_group,audience,geo,placements,creative_filename,ratio,duration_s,final_url,utm_source,utm_medium,utm_campaign,utm_content,utm_term,post_text,headline,description,cta,thumbnail_filename,srt_filename,srt_language,budget,flight_start,flight_end,pacing,bid_strategy,approver,approved_at,version,notes

For UTM consistency, you can standardize with Google’s GA4 Campaign URL builder.

🤝 Micro-RACI

“Creator prepares assets and sheet; Media Buyer validates links/character limits and traffics; Marketing Lead approves go-live.” Add initials and dates in the approver fields.

Sanity Check (1 asset)

1. Export one asset with the new naming convention.

2. Fill a single row in the trafficking sheet and ensure every field has an obvious source of truth.

3. Confirm that the filename in the folder equals the filename in the sheet—character-for-character.

You just set the rails. The rest of the workflow will move faster because you reduced ambiguity at the source.

Step 2: Automate the Heavy Lifting with AI

This is where time returns to your calendar. AI can version, rename, transcribe, check specs, and export a manifest faster than any human—if you give it clear rules from Step 1.

What the AI Should Handle

⚙️ Practical Example

You can use Nemo (AI Video Editor) to ingest a master edit, auto-generate platform-specific cuts (e.g., 9:16 for Reels/TikTok, 1:1 for feeds, 16:9 for YouTube), auto-apply your naming schema, attach SRTs, and export a manifest with fields your trafficking sheet expects. (Disclosure: Nemo is our product.)

AI QA Checklist (Run Before You Package)

• Creative Spec Compliance: Aspect ratio, resolution, duration, codec/container, constant frame rate, file size cap.

• Safe Zones Previewed on-device for vertical placements (Reels/Stories/TikTok). Meta specifically advises using Ads Manager previews via the dynamic Meta Ads Guide.

• Captions Present and legible; filename language tags use BCP 47 (e.g.,

  en-US

  ) and base names match the video file exactly.

• Audio Metering: Integrated loudness consistent; no clipping; spot-check on mobile.

• Accessibility Contrast follows WCAG 2.2 AA guidance for on-screen text.

• Trafficking Readiness: Filenames exactly equal the sheet; thumbnails present; copy within typical platform character guidance (verify in-platform UIs).

🚧 Field Notes (Where Teams Get Stuck)

• Variable frame rate from phones can cause quirky rejections—transcode to constant frame rate before export.

• SRT mismatches are common. Keep the base video filename identical and append the language tag (e.g.,

  .en-US.srt

  ).

• TikTok and Reels UI overlays shift; always preview inside the platform (e.g., TikTok Auction In‑Feed Ads provides baseline requirements, but previews reveal real-world collisions).

• Accessibility is key. Review Accessibility for watching videos (TikTok Support).

Step 3: Package and Deliver Like a Pro

The last mile is where handoffs usually wobble. You’ll deliver a tidy folder, a manifest, a trafficking sheet, and a way for the receiver to validate nothing got corrupted.

Include an Integrity Check (Hashes)

Generate SHA-256 checksums for every file and include them in

checksums_sha256.txt

Add a Clear README and Approvals

• README_START_HERE.txt

  should summarize: What’s inside, how to validate, and who to contact.

• APPROVAL_LOG.txt

  : Creator sign-off, media buyer receipt, date/time, any deviations noted.

Receiver’s Quick Validation

1. Open 1–2 assets and confirm playback, captions, and audio levels.

2. Verify that checksums match.

3. Traffic a single test placement with a modest budget to confirm links and tracking resolve correctly. (Also check Split test best practices).

🛑 Troubleshooting and Common Pitfalls

✅ Copy-Ready Templates (Keep and Reuse)

Naming Schema (Pattern + Example)

[Client]_[Campaign]_[Platform]_[Placement]_[Ratio]_[YYYYMMDD]_v[NN]_[Status].mp4

Example:

ACME_SUMMER25_META_REELS_9x16_20251017_v03_APPROVED.mp4

Pre-Handoff QA Checklist

• Ratio/resolution/duration OK

• Codec/container and constant frame rate OK

• File size under platform caps

• Safe zones previewed on-device

• Captions present; filename + language tags correct

• Audio metered and consistent

• Legal/brand assets verified (FTC Endorsement Guides: What People are Asking)

• Filenames equal trafficking sheet entries

• UTMs tested and links resolve

• Thumbnail provided and legible

• Copy length within guidance

• Approvals logged

Conclusion: Why this Works (and Keeps Working)

• You replaced ad-hoc file chaos with a manifest-first approach.

• AI now handles the repetitive middle: versioning, renaming, captions, and spec checks.

• Packaging with checksums and approvals creates a trustworthy “go-live” snapshot that anyone can audit.

Next Steps

Clone these templates, run a pilot on one campaign, and iterate with your media buyer’s feedback.

If you want an AI editor to support multi-platform cuts, auto-naming, SRTs, and manifest exports in one place, consider using NemoVideo (AI Video Editor) in your workflow. Keep your schema, and let the tool do the busywork so your team focuses on strategy and creative.