Best Tools for Mid-Funnel Explainer Videos: The 2025 Showdown
That one-size-fits-all product explainer video? It’s killing your conversions.
Let's be honest. Your top-of-funnel video was great for grabbing attention. But now, your audience is in the mid-funnel (MoFu). They're smart, they've done their research, and they don't need a generic "what is" video.
They need a "what's in it for me?" video.
The problem? Your "IT Manager" persona needs a different demo than your "Developer" persona. Your "Enterprise" lead needs to see different features than your "SMB" lead. Suddenly, you don't need one explainer video. You need ten. And you needed them yesterday.
Welcome to the MoFu video bottleneck.
This is the new battlefield for mid-funnel video tools. You need explainer video software 2025 that doesn't just cut clips, but scales strategy. We're diving into the big Descript vs Kapwing vs VEED vs Runway vs Adobe Premiere Pro vs Nemo debate to find the true best AI tools for marketing videos for growth teams.
The 2025 Showdown: The Best AI Tools for Marketing Videos
We're skipping the alphabetical list. Let's group these tools by the job they actually do for an explainer video maker for SaaS or growth teams.
Adobe Premiere Pro + Firefly: The Pro Powerhouse
Best for: Teams with dedicated editors who need absolute control and enterprise-grade localization.
The Vibe: This is the industry-standard "NLE" (Non-Linear Editor). It’s a beast, and its new generative AI features (Firefly) are making it smarter.
Pros:
Total Control: If you can dream it, you can build it.
Localization: The new Translate Captions feature is a game-changer for rolling out explainers in multiple languages.
Cons:
The Learning Curve: It's not for marketers. This is a pro tool that requires training.
Cost & Credits: It’s a pricey subscription, and AI features run on generative credits, which can get expensive.
Example: A Fortune 500 company's internal video team creating a high-polish, perfectly branded "How It Works" series for 12 different global markets.
Descript: The "Edit-Like-a-Doc" Speedster
Best for: SaaS teams who live on screen recordings and podcasts.
The Vibe: If you can edit a Google Doc, you can edit video in Descript. It's famous for its text-based editing and AI-powered voice tools.
Pros:
Speed: Got a 20-minute screen recording? You can cut it into 5 feature-specific explainer clips in 10 minutes.
AI Voice: Fix a misspoken word with "Overdub" or create a full AI voice.
Cons:
Visually Limited: It’s not built for complex visual storytelling or motion design.
Metering: You're paying by the seat and watching your Media Minutes and AI Credits, which can be confusing.
Example: A SaaS marketer who just finished a webinar and needs to turn the recording into 3 short "feature spotlight" videos for LinkedIn, fast.
Kapwing & VEED: The All-in-One Web Editors
Best for: Growth teams and social media managers who need fast, template-driven social content.
The Vibe: These are the browser-based champions. They are fast, collaborative, and packed with templates and AI features.
Pros:
Accessibility: Incredibly easy to learn. No downloads.
Video localization and captioning tools: Both are excellent at auto-generating, styling, and translating subtitles. Kapwing has great direct social publishing, and VEED offers AI avatars and solid text-based editing.
Cons:
The "Creative Ceiling": You'll eventually hit a wall where your videos start to look like everyone else's.
Example: A marketing agency turning one client testimonial video into 10 different-sized, branded clips for TikTok, Reels, and YouTube Shorts.
Runway: The "Magic Wand" Generator
Best for: Creatives who need visuals that are impossible to shoot.
The Vibe: Runway isn't just an editor; it's an AI research lab. Its main job is generating video from text prompts (Gen-4).
Pros:
Infinite B-Roll: Need a shot of "data flowing through a futuristic city"? You can create it in seconds.
Cons:
It's Not an Editor: It's a clip generator. You still need to take those magic clips and assemble them (and add your screen recording, voice-over, etc.) in a different tool.
Example: A complex B2B software company creating a MoFu explainer and using Runway to generate abstract visual metaphors for "AI," "security," and "network."
So, Where Does NemoVideo Fit In?
The tools above are great. But they all miss the real MoFu bottleneck.
Adobe is too complex. Descript is for simple screen recordings. Kapwing is for social. Runway makes clips but doesn't build a strategic explainer.
Nemo is different. It’s the AI Director for your growth team.
You don't just "edit" with the NemoVideo AI video editor tool. You give it your assets (screen recordings, product shots, voice-over) and your goal (e.g., "30-second explainer for IT Managers about security").
The AI then acts as your creative partner. It doesn't just lay clips on a timeline. It analyzes your footage, finds the most impactful moments, understands pacing, and builds the first draft for you.
The Real Magic: Scaling Your Strategy
Here's the "aha!" moment for MoFu. Once your first explainer is done, you don't "Save As" and spend 4 hours re-editing.
You tell Nemo: "Now make a 60-second version for a Developer audience, focusing on the API."
Nemo re-structures the story. It pulls different clips from your asset pool, a different section from your voice-over, and generates a brand new, strategically relevant version in minutes.
This is the explainer video maker for SaaS or growth teams that finally solves the scaling problem. You stop being a video bottleneck and start being a video strategist.
The Final Verdict: Which Tool Wins the AI Video Editor Comparison 2025?
It depends on the job.
For Pro Editors: Stick with Adobe Premiere Pro.
For Podcast/Screen Recordings: Descript is your speed demon.
For Quick Social Clips: Kapwing or VEED are fantastic.
For Pure Generative Magic: Runway is your magic wand.
For Scaling Strategic MoFu Explainers: NemoVideo is the clear winner. It's the only one built to think like a growth marketer and solve the "10 versions" problem.
Quick FAQ
Q: Do I need both an editor and a generative tool?
A: Today, often yes. You might use Runway to make a magic shot and Nemo or Premiere to place it in your strategic explainer. The lines are blurring every day.
Q: What about AI voice consistency and localization?
A: Descript is still king for AI voice repair. But for full localization (translation and dubbing), Adobe's new tools are powerful, and all-in-one platforms like VEED, Kapwing, and Nemo are making it a one-click process.
Q: Are free plans viable for MoFu explainers?
A: For a quick test, sure. For a real MoFu explainer you'll actually publish? No. You'll get hit with a watermark, low-res exports, or tiny "AI minute" limits. You have to invest in the right tools.
Stop Being a Bottleneck. Start Being a Strategist.
Your team needs to move faster. Your audience demands relevance. The old "one-size-fits-all" video is dead.
Stop spending your week re-editing the same video.
Sign up for NemoVideo today and build your first AI-powered explainer video (and all its variants) in the time it took you to read this article.